| Q. | What is ATOM? |
| A. | ICA ATOM is a minutized version of an existing ICA CIA centre. It can also be called an ICA Satellite Centre. At present ICAs centers are concentrated mainly in big cities and towns with little or no presence in smaller locations namely small districts, towns or villages. An ICA atom centre in these locations can bridge this gap. |
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| Q. | What is its objective ? |
| A. | i. To provide quality computer education in affordable cost and to offer BRAND ICA to local players with short term courses catering to the particular segment.
ii. To establish ICA brand presence in such small towns and providing such students with the opportunity to upgrade to higher end Job Guarantee course which increases their employability .
iii. To connect these trained youths to ICA’s All India Placement Network |
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| Q. | Why is it unique? |
| A. | Quality vocational training at affordable cost |
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| Q. | How can it be differentiated with CIA centres? |
| A. | ICA centres are offering JG courses whereas atom centre will provide modular courses |
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| Q. | Can an existing CIA BP open an ATOM centre? |
| A. | a) Not advisable, as managing two centres will be difficult
b) Managing two centres from remote will be difficult
c) We need an entrepreneur at every ATOM centre |
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| Q. | Can an ATOM centre be opened with a tutorial centre? |
| A. | Yes |
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| Q. | Can a University Study centre of SMU/PTU have a ATOM centre? |
| A. | Yes |
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| Q. | What are the marketing strategies? |
| A. | Presence in local area by way of Sunpack/wall painting/ iron sheet |
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| Q. | What type of support franchisee can expect from ICA HO? |
| A. | Faculty training, exams, certificate, Business Partner training (locally) |
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| Q. | What are the parameters of selecting a franchisee? |
| A. | a) Graduates having zeal to be a successful entrepreneur. b) Knowledge of local market, good PR |
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| Q. | What is the basis of selection of locations? |
| A. | Supplementing to ICA main centre within 100 km |
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| Q. | How much investment required? What are the recurring expenses involved ? |
| A. | Investment - Rs.2,00,000. Recurring Expenditure -Rs.20,000 |
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| Q. | What are the future growth opportunities? |
| A. | 25-50% growth p.a |
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| Q. | What is the minimum space requirement? |
| A. | Minimum Space requirement is 350-800 sq. ft area, which can be divided as given below
a) Lab 100-150 square feet
b) Theory Room 150-200 sq feet
c) Reception cum cunselling space 50-150 s. feet |
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| Q. | Can any student from ATOM course upgrade his course to IA/CIA/CIA+ or B.Com? |
| A. | Yes, a student will get upgrade voucher of Rs.2000/- per module passed out. Upgradation can be done at any centre of CIA in the country |
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| Q. | Does a student have to repeat the modules in JG courses? |
| A. | No a student will get exemption for passed out modules only. |
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| Q. | Is there any placement service involved with the courses? |
| A. | Job Assistance
Students taking admission in all 3 or 4 Modules (if centre is also offering English) and successfully complete their courses can avail Job Assistance through ICA Placement Offices or nearby ICA CIA centres.
NO Job Guarantee
Under no circumstances should a centre convince the student, neither the student should have any impression , that he has taken admission in a Job Guarantee course
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